“Used to be done” vs. “Can be done”
The rise of the social web is rendering many established methods of doing things irrelevant. Several of these relate directly to how creativity, Art and content are marketed and find their way to distribution, display and exposure to the public.
| Type of Content | Used to be done | Can be done |
|---|---|---|
| Music | You had to get a record company representative to listen to your stuff and offer you a deal | You can offer your stuff directly via mp3 on your own site and build a following through your appearances, social networks & your web site. |
| Visual Art | Sold through galleries, requires artist to be accepted by the gallery & work with them to build a following. | Use social media to directly build your own following. You may still use a gallery, but they will likely find you. |
| Film/Video/Web Series | Your project required approval before being produced, a production deal; you needed a track record of success. | The distributors are watching the online video networks & web series for the ones attracting a large audience...your new track record. |
| Writing | Required an editor or reader to accept your writing as appropriate for their publishing firm | They're looking for those attracting the attention of many via social venues, for surer bets on what will sell. |
| insert whatever type of content creation you want here | your stuff was juried or considered, and you had to get passed someone who's approval you had to gain | ...the gatekeepers have no leverage and they come to you if you can demonstrate a following |
The potential is directly in your hands if you choose to go after it.
Please leave your comments on your own efforts to utilize social networks to directly reach those interested in your work.
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