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Creativity + Social Media = a REAL Revolution!
The exploding growth of social media tools & sites is changing how everyone does everything.
Are Artists different? Should marketers, news and casual conversation be the dominant content using these tools?
httpv://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Slides and good images of visual art work are still important, but should their first destination be a gallery owner’s desk or the jury of an immense and pricey to attend craft show?
Head shots and a good reel are as important as ever for actors, but are casting calls and agents really the first place to be showing your work?
Is the default course for a first time producer to mortgage their home to produce their film and submit it to large film festival today?
What does your social “footprint” look like? How wide is your “net”? If you’re paying attention, what action steps are you taking?
In the 70s and 80s a common conversation in the arts and media was about how democratized media was becoming because of the “cheap” availability of video cameras. Almost nothing happened because the distribution infrastructure remained in the control of broadcast networks. The same has been the case for the visual arts and most forms of expression.
Art is the first technology! Without creative insight nothing moves forward. Distribution mechanisms are now truly open. Broadcast and distribution is playing catch up to what is trending on the net. Marketers and news is being delivered via net dominating more traditional distribution.
The only thing restricting creatives from dramatically increasing their influence and availability of their work is lack of familiarity with technology, and a choice to not exploit this technology. Reasons include everything from lack of time, lack of money, feeling it’s too commercial or just not being comfortable blowing your own horn.
Maybe these reasons have merit, maybe they don’t. In practical terms judging that gets us no where.
Broadcast and distribution is playing catch up to what is trending on the net. Marketers and news is being delivered via net dominating more traditional distribution.
This isn’t going away. This is how everything is getting done. The real choice is to either learn how to utilize it or surrender to those who are using it.
When the internet and television merge, as they already are doing, we’ll have lost an opportunity. Everyone learning the use of these technologies now has such an immense opportunity over those not using them that it’s hard to verbalize. If you’re reading this, you’re already ahead of the game and I congratulate you.
Please leave your thoughts in the comments below.
The Climate of Creativity
Recently, I’ve been having some discussions with mentors, and am realizing the Arts & creative expression, generally, is undergoing a radical paradigm shift. What do I mean by that?
One of my core personal beliefs is that the major cause for negative conditions in the world is based in failures of imagination, insufficient creativity and yielding to fear. Anything we can do to promote and facilitate more developed creative expression and innovation in all directions reveals new and greater potentials in every situation. It is only when fears and anticipating “lack” take over that human beings put all their significant energies into conserving what they have, and staying where they’re at instead of developing what can be created and developed.
The internet and the rise of social community sites and services is making individual access to a massive ability to promote our own work the norm. This may seem obvious, but I’m not sure it REALLY is obvious to many. Quite a few are simply going about business as usual without fully grasping just how to fully utilize these new tools. Many who are established in some creative field continue to do things the way they’ve always done. Reliance on gallery owners, show promoters, publicists/PR people, agents and managers as the primary mechanism for gaining and cultivating a following for your work is avoiding what the climate should be showing you.
Many have many reasons for avoiding these new tools, but often it just comes down to an unwillingness to step into something unknown. There’s a big problem with this and it’s called time.
Why is time the problem? What many just aren’t seeing is internet content, including social content and mainly video is heading straight for the one major appliance in everyone’s living room…the television. That puts ‘creatives’ and creative content dead smack in the middle of the living rooms of the world in a ‘one on one’ way. No agent, gallery owner or other middle man or gatekeeper is going to be between you and access to the world. Even the computer illiterate will be able to manage content coming through their TV.
The rapid acquisition curve of net enabled televisions is beginning to even dwarf the original acquisition curve of original televisions that took place in less than 10 years in the forties when television first began replacing radios in the home as the main broadcast receiver. The influx of color television was quicker than the original and my feeling is net enabled TV will dwarf that in how fast it becomes the norm.
What’s already clear is that the internet is a huge, vast “maw” with an appetite for information and content the world has never experienced before. As the mechanisms for delivering, discussing and providing feedback on that content continue to be refined, the audience and appetite for that content grows even faster.
Creative individuals expressing themselves in a manner that they’ve refined and worked on are, for the first time in history, at the top of the information stream. …but only if they take the time to learn to effectively use these tools.
What’s my evidence and why should you care? Browse around twitter and facebook for established fine artists, celebrities, writers, musicians who have name recognition from careers in the past 20-30 years. Look for names you know, who pop up now and then. A few are showing real interest in, and proficiency with cultivating their followings and using the social tools. The majority continue to rely on agents or publicists/PR firms to get themselves noticed and their work valued. Some with large followings are primarily broadcasting to their fans and not really engaging. These folks are accepting the position of continuing to prove, whatever their new projects are, why they are valuable enough to have the opportunity to express themselves to gatekeepers and management types. Some of these folks are top tier artists and they just can’t seem to grasp the importance of directly engaging with their community. When you can demonstrate a large following directly, you have a lot more leverage when it comes to getting traditional mechanisms to take notice. These mechanisms are in trouble and when an individual can move the needle on their own, that’s a big deal.
What is the “Climate of Creativity” and how does it impact you? Net content will soon be in every living room with a television. Every artist will be able to find and engage with anyone with any interest in their specific interest, story …their art. Sticking with using a 20th century mindset when it comes to getting your work noticed only means you keep yourself in a box of someone else’s making and minimizing your opportunities for more freedom or ability to pursue new creative opportunities.
Please add your thoughts in the comments below. I’m really interested in how you think this is going to evolve.