Charm FX

The big, wide open space of the internet can make us sometimes feel isolated and unable to make our voice heard or mention our work in a way that brings any meaningful interaction.

What we need to remember is the advantage that each creative individual has over every other kind of information, product marketing or other content on the net is perspective and our ability to interact personally with our community.

Attraction of those interested in what we do is often easier for creatives because we have images of objects, recordings of sound, videos…obvious documentation of what we do. When others find our work, their decision is fairly simple. Our work either finds an interested person or it doesn’t, someone who finds our stuff worth paying attention to or not. Beyond that the burden is on us to construct an environment that communicates what we’re about in a clear, concise way that’s as easily found as we can make it.

Other companies and individuals have that same burden, but they’re also necessarily in the position of having to persuade and sometimes “sell” viewers that their version of “whatever” is better than everyone else’s version. They’re starting from a negative position of being one among many. They have to work to be unique and establish themselves as an authority.

Creative folks who make one of kind objects, performances or experiences are already uniquely themselves. We have credibility by being ourselves. We are unique and the authority. That’s a position of strength many of us often don’t think about. We’re already a leap ahead. Just be true to yourself.

Know who you are, be true to who you are and build a way to show others. Do everything you can to make it easy for those interested in what you’re about to find you if they’re looking.

Please let me know what you think and your own experiences in the comments.