Artist, Film or Video maker, Performer, Creative – Your own social network

Just because you make Art or express yourself creatively doesn’t mean you’re completely different than the rest of the planet. Social networking technology and the business of getting what you do in front of those who may have an interest in it is similar to any other form of internet marketing in many ways. To begin with you need accounts..quite a few. If you have accounts on the short list to the right you’ve accomplished something. If you have more portfolio or video accounts, great!

This is the basis of your social presence and it should reflect what you’re trying to do as a creative. Sure you can put up some personal details and some background, but the content should reflect your goals and work you want seen.

Why have all these accounts? Well, if someone likes what they see they’re going to be likely to follow a link to your personal web site domain back to your blog or portfolio site where they can see more, right? In internet marketing terms this is called a funnel. The comparison is not entirely accurate because many, many people will never follow your posts back and of those who do not all will subscribe to your RSS feed or email list. You’re going to want them to do that to maintain contact with them. If these people really like what you do then they’ve filtered themselves and found their way to you and have accepted your invitation to read your feed or emails now and then…that’s the beginnings of keeping you and what you do on the minds of a community of people who find some value in what you do and that’s your goal, right?

As long as you’re posting useful and interesting content related to what you do and provide, those folks won’t be disappointed when they follow your links back to your domain. You’ll actually be assisting them to find work they’ve genuinely been looking for.

In this sense, technology has combined with creativity in one more way, in addition to whatever technologies you may already use to express yourself.
I personally believe that social technologies are becoming more and more inextricably linked to self expression. Some are using these things badly and some are being quite sophisticated about the use of these technologies.

Uses of these technologies by creatives for purposes of self promotion and finding and communicating with their audience does create some problems and there are ways you can misuse or not use this stuff as effectively as you might…more soon.

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View Comments to “Artist, Film or Video maker, Performer, Creative – Your own social network”

  • Everyone is creative, but some haven’t been encouraged or are actively discouraged. Some choose not to think creatively, in favor of more pragmatic pursuits. I use the word ‘creative’ as a noun to cover the broad range of individuals who think and express themselves in ways that are not the common, most direct ways many have adopted simply because they work. Visual artists, performers, producers, and even business types who find unusual ways to solve problems are not content to accept methods and perceptions that are the first ones on the shelf and easily accessible. Function and accessibility isn’t the standard and their primary motivation.

    ..as to beliefs, I’m not sure I thought about it in those terms, but do see the universe as inherently creative. It continues to test and try new things and responds to obstacles by simply finding another way around. Acknowledging that seems to me to be just good thinking.

  • Hi Wil,
    this isn’t a critique or criticism, but a genuine query…
    and probably has little to do with your blog, but…
    I was wondering…when did the term ‘creative’ become the noun to express one who is creative?
    Is it out of respect for the ultimate Creator, that people do not want to refer to humans as creators? Some erroneous piouty? But we are one, fragmented consciousness of the ONE energy field. We are co-creators at the very least. All were born creative, coz all were born to design their own lives and draw their own realities into being.

    I think GOd/SOurce/Universe is ‘tickled’ when we accept this place. And I believe it so much that I’ve committed my life to helping people re-connect consciously with the Creator and the creator within.

    What do you think? :-)

    Lisa
    P.S. it’s Sunday night and i feel like a deep and meaningful with a fellow creatOR.
    are you on Skype?

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